Devfanny Artha, the Founder and CEO of TRANSFORME Empowering Individuals to Capture Global Opportunities
In a world filled with limitless potential, few individuals have the ability to inspire others to step out of their comfort zones and seize opportunities beyond their current horizons. Devfanny Artha, the Founder and CEO of TRANSFORME, is one such remarkable individual.
A visionary leader, she is dedicated to empowering Indonesia’s youth by helping them break free from self-imposed limitations and embrace the possibilities of education, career, and personal growth on the global stage. Through her work as an IELTS tutor and mentor, Devfanny is not just teaching language skills; she is fostering a mindset that transcends borders and encourages individuals to pursue opportunities in foreign lands. In this interview, we delve deeper into the inspiring journey of TRANSFORME and the impact it’s having on Indonesian professionals.
The Journey of TRANSFORME: A Vision for Global Empowerment
Devfanny's journey to founding TRANSFORME was shaped by both her academic and professional experiences. With a background in pharmacy, she went on to earn a Master’s degree in Media and Communication from the University of Westminster in London in 2012. During her time in London, Devfanny worked as an Assistant Attaché for Indonesian Education at the Indonesian Embassy. It was here that she realized a critical issue—despite their talents, many Indonesians lacked the confidence and skills necessary to pursue education or career opportunities abroad. The most significant barrier? A lack of proficiency in English, which held many back from seizing global opportunities.
Upon returning to Indonesia, Devfanny took on the role of Head of Public Relations at the Faculty of Pharmacy at Universitas Indonesia. It was during this period that she decided to channel her passion for helping others and her expertise in English into creating a solution for Indonesian professionals. In 2018, she launched devfartha.com, an IELTS English training platform. Then, in 2020, alongside several other women founders, she established TRANSFORME. The mission of TRANSFORME is clear: to help Indonesian professionals build the necessary skills and confidence to access educational and career opportunities abroad.
Flagship Offerings: Comprehensive Support for Every Aspiring Professional
TRANSFORME's offerings are as diverse as the needs of the individuals it serves. One of the flagship programs is the SIGAP (Scholarship Incubator and Global Accelerator Programme), a comprehensive yearly program aimed at providing non-formal education while helping participants hone their language and professional skills. This program is designed with a long-term approach in mind, ensuring that learners not only improve their English proficiency but also develop a mindset geared toward success in a globalized world.
Another significant offering is the Ph.D. Preparation Program, which supports individuals seeking to advance their academic careers abroad. The Career Preparation Program is also a key part of TRANSFORME’s portfolio, equipping professionals with the tools needed to pursue opportunities overseas in a variety of fields. All these programs are offered at affordable prices, and TRANSFORME provides a holistic approach to learning through webinars, workshops, mentorship, and focus groups. The team ensures that learners are on track by offering tailored monthly schedules, setting clear goals to ensure that every participant is progressing at the right pace.
Personalized Approach: Matching the Right Program to the Right Individual
What truly sets TRANSFORME apart is its personalized approach to every learner's needs. Devfanny explains that the first step in recommending a program is to understand the individual's goals. For example, those looking to improve their English skills are advised to enroll in the IELTS course, while those with good English proficiency but seeking funded scholarships are directed to the Scholarship Incubator Program. If a candidate requires assistance with the application process, TRANSFORME offers tailored support. Unlike other organizations that focus on only one aspect, TRANSFORME takes a comprehensive approach, ensuring that its clients receive support from the beginning of their journey to the very end.
Transformative Success: A Case Study of Change and Growth
One of the most inspiring stories of transformation at TRANSFORME is that of a woman, a mother of three, who enrolled in the IELTS program during the COVID-19 pandemic. Despite the challenges of balancing motherhood with her studies, she dedicated herself to the course and earned an impressive IELTS score. The following year, she joined the Scholarship Incubator Program and successfully secured a scholarship for her master's degree. After relocating to the UK, she continued her education and is now pursuing additional courses that align with her evolving career goals. This is a testament to the power of TRANSFORME’s programs to not only teach language skills but to foster the confidence and perseverance needed to achieve significant personal and professional milestones.
Building a Strong Team: Commitment to Excellence and Client Satisfaction
The success of TRANSFORME is also a reflection of its strong and dedicated team. As Devfanny highlights, leading a team requires strategic planning, setting clear targets, and ensuring that each team member has the resources and support they need to thrive. During the early stages of the organization, Devfanny and her co-founders were cautious about hiring until they had reached a certain revenue milestone. Once the team expanded, they were deliberate in choosing team members for specific roles to ensure optimal performance.
The team includes program coordinators, social media experts, digital marketing professionals, event organizers, business development staff, video editors, IT specialists, and English language assistants. What motivates the team the most, according to Devfanny, is the shared goal of helping clients succeed. Each team member is driven by a deep commitment to client satisfaction, ensuring that every learner’s journey is supported and their goals are met.
A Vision for the Future: Empowering Indonesian Youth Globally
Looking ahead, Devfanny is determined to continue empowering Indonesian youth to break free from self-imposed limitations and embrace the opportunities that exist beyond their borders. Through TRANSFORME’s programs, she hopes to provide not just language training, but a transformative experience that enables individuals to realize their potential and achieve their dreams. By equipping Indonesian professionals with the right skills, mindset, and support, TRANSFORME is playing a pivotal role in shaping the next generation of global leaders.
Devfanny Artha's work with TRANSFORME is a testament to the power of education, mentorship, and a global mindset. In a world full of opportunities, she is leading the charge to help individuals step confidently into the unknown, armed with the skills and knowledge to succeed in their personal and professional lives. Whether it's learning a new language, securing a scholarship, or preparing for a global career, TRANSFORME is lighting the way for Indonesians to achieve their dreams and create a lasting impact on the world stage.
Empowering Individuals to Capture Global Opportunities
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