Carrefour’s Commitment to Health and Sustainability Carrefour Desert Vipers partnership
Carrefour, operated by Majid Al Futtaim in the UAE, has announced an exciting partnership with Dubai’s cricket team, the Desert Vipers. This collaboration aims to encourage healthier living, promote sustainable food choices, and foster a love for cricket among the next generation. The partnership leverages Carrefour’s “Choose Better” initiative and the Desert Vipers Schools Programme, uniting sports and wellness to inspire communities across the UAE.
Championing Health and Sustainability
As a trusted name in retail, Carrefour has always been committed to promoting better living through healthier food options and sustainable practices. The partnership with the Desert Vipers highlights these values, making it easier for individuals and families to embrace a more eco-friendly and health-conscious lifestyle.
The “Choose Better” initiative, a cornerstone of Carrefour’s mission, encourages consumers to make informed choices by offering a wide range of sustainable and nutritious products. By partnering with the Desert Vipers, Carrefour is extending this message to young cricket enthusiasts and their families, combining the excitement of sports with meaningful lifestyle changes.
Desert Vipers Schools Programme
A key feature of this partnership is the Desert Vipers Schools Programme, which reaches over 12,000 students annually through GEMS Education and other educational partners. The programme introduces students to the fundamentals of cricket while teaching them the importance of nutrition and sustainability.
Through Carrefour’s support, students can enjoy access to healthy snacks, educational resources, and exciting rewards. By blending cricket with lessons on health and wellness, the programme fosters a culture of holistic growth and inspires the next generation to lead active, mindful lives.
Interactive Activities for Families
To engage the wider community, Carrefour has introduced pop-up cricket nets at select City Centre malls. While parents shop, children can test their cricket skills in a fun and interactive setting. Carrefour customers also have the chance to win Desert Vipers match tickets and official merchandise, adding an extra layer of excitement to their shopping experience.
The Sustainability Match: Highlighting a Greener Future
As part of the ILT20 league, the Desert Vipers will host a “Sustainability Match” on January 18, 2025. This unique event, supported by Carrefour, will emphasize eco-friendly practices and include the distribution of healthy snacks and juices to 150 children in the Fan Zone.
The match serves as a platform to demonstrate Carrefour and the Desert Vipers’ shared commitment to environmental stewardship. Together, they aim to inspire audiences to adopt greener habits and contribute to a sustainable future for the UAE.
Conclusion
The partnership between Carrefour and the Desert Vipers represents a meaningful step toward creating a healthier, more sustainable UAE. By combining the power of sports with initiatives like “Choose Better,” Carrefour is not only promoting wellness but also nurturing a generation that values sustainability.
Join Carrefour and the Desert Vipers on their journey to a healthier, greener future. Visit your nearest Carrefour store to explore the “Choose Better” range, enjoy interactive activities, and cheer for the Desert Vipers at their Sustainability Match on January 18.
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